Open Waters, Open Minds

A National Campaign for Inclusive Outdoor Recreation and Conservation

Status: In Development – Pending Grant Approval

Open Water, Open Minds is a proposed national campaign designed to make recreational boating and fishing more accessible, inclusive, and sustainable for all Americans. The campaign blends digital innovation, education, and grassroots outreach to engage underrepresented communities in outdoor activities—while promoting environmental stewardship of our nation's waterways.

Campaign Goals

• Increase awareness of recreational fishing and boating opportunities

• Foster inclusion across cultural, generational, and ability groups

• Promote conservation practices through engaging content and tools

• Support youth education through curriculum and immersive learning

• Leverage partnerships with nonprofits, agencies, and community groups

Key Campaign Components

• Mobile App with real-time alerts, safety info, and accessibility maps

• Instructional Videos on boating, fishing, and water safety

• National Curriculum promoting conservation education

• Community Outreach through events, contests, and storytelling

• Regional Facebook Groups to encourage local engagement

• Ambassador-Led Podcast featuring diverse voices and tips

• Partnerships with parks, tourism boards, and youth organizations

Why It Matters

Outdoor recreation connects people to nature and to each other. But not everyone has equal access. Open Water, Open Minds is about breaking barriers, elevating community voices, and building a shared future on our nation’s waters.

Led By

This campaign is being developed by Cooke Ventures LLC in collaboration with a nationwide network of advisors, creatives, and nonprofit leaders.

If you're interested in partnering, sponsoring, or learning more, contact us here or email hello@cookeventuresllc.com